PPC Management

Pay Per Click or PPC management is basically an advertising model in which the advertiser pays for every click-through that takes visitor to its website. In return, the advertiser gets relevant traffic on its website which it can use to promote its business online. It instantly increases traffic on your website by displaying your ads on thousands of other websites, and is comparatively cheaper than other technique.

A system of bidding is employed in PPC where the advertiser can decide how much he will be bidding on the basis of the rank he wants his website to attain on the search engine display page.

What are the Benefits of PPC?
-: Small initial investment. The search engines don't charge a fee to place or run your ad. You only pay for the users     that click on the ad.

-: Budget size is up to you. Depending on how much you want to invest and what kind of sales or leads you want to     generate, you can set your budget as large or small as you like.

-: Realistic for all businesses, regardless of size. PPC can create a level playing field for small businesses, especially if     you are smart about picking the right keywords. Your ad might be right above or below a large business or national    chain, depending on how much you bid for keywords or phrases and the kind of words you target.